Volvo Cars, Gothenburg, February - June 2013

I interned at Volvo in the spring of 2013, right in the phase when the brand's current (new) character was not yet set in stone and was internally being developed and experimented with. 

It was an exciting period for the whole design team and I felt like I was being part of a very promising transformation.

Inevitably, this little side project during my internship also focussed on creating an own, independent scandinavian brand approach for Volvo by introducing a calm, but confident new style and visualizing it in a contemporary estate package.

I didn't really know what I was doing, but it was fun and I experimented a lot with different photoshop aesthetics, which helped me out later on.

I enjoy looking back at those days in Sweden. 

Thanks to Robin Page and Maximilian Missoni for the trust and support.